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ALISPORTS, FULL SWING GOLF AIM TO GROW SPORT VIA PARTNERSHIP
Landmark Agreement with Simulator Company Highlights Alisports Long-Term Commitment to Growing Golf in China.
(SAN DIEGO, Calif.). – Full Swing Golf and Alisports have entered into a partnership to grow the game of golf in China “We are extremely excited to partner with Full Swing to take a huge step forward in the effort to grow the game of golf in China,” said CEO of Alisports Zhang Dazhong. “We believe Full Swing Golf’s unmatched technology and relationship with Tiger Woods will propel golf forward in China, allowing golfer’s greater accessibility to the game,” added Dazhong. The partnership, intended to attract new and avid golfers to the sport, will include integrated marketing and cross-promotional programs with the simulator company.
“This is an amazing and exciting time for us at Full Swing Golf as we enter into this agreement with Alisports who share in our commitment to growing the game of golf and making it much more accessible for all the people of China.” Says Ryan Dotters CEO of Full Swing. “We deliver the best indoor golf experience in the simulator space. With our unique product offerings we can appeal to the top level professional, all the way to a young golfer just getting introduced to the game. Our arcade style games are all about fun and much less intimidating when swinging a club for the first time.” added Dotters
Full Swing plans to unveil the first Tiger Woods branded simulator offered as part of this partnership which they believe will be pivotal to help drive interest for golf in China as well as be a pivotal tool in getting more avid golfers into the simulator for the first time. “One of the reasons I wanted to work with Full Swing was their vision for the future and how they planned to change the landscape of golf.” said Tiger Woods “This new partnership demonstrates that, and also gives me the opportunity to work with Jack Ma who is someone I respect tremendously because of everything he has been able to accomplish in his life.”
About Alisports Alisports, founded in September 2015, is a sports platform established with the aim of placing the entire range of services from ticketing and broadcasting rights to rights management in one hand. It addresses the interests of both spectators and sportspersons. The utilization of internet-based technologies will play a decisive role in the transformation of the sports industry in China. Alisports is a subsidiary company of the Alibaba Group, the largest online and mobile commerce company in the world in terms of gross merchandise volume.