News & Events


SAN DIEGO, CALIFORNIA – In a year fraught with daunting unemployment numbers and a tumultuous lending market, we all look to moments that help lift us out of that feeling of uncertainty, and for those of us in the golf industry, the major championships bring us into a world of serene landscapes, competitive heroism, and stories of personal triumph.

At Full Swing Golf, we follow those stories religiously and want to stay as close to that positive competitive nature as much as possible. That’s why Full Swing partnered with some of the most successful companies in the world to bring an entirely unique hospitality experience to all 3 U.S. majors this year.

Every golf fan looks forward to April golf. Known as an innovator of golf convention, but more widely known for upholding golf’s tradition, the Masters Tournament at Augusta National signifies the beginning of the new golfing season. In keeping our own sense of tradition alive, Full Swing Golf paired up with two companies to provide a memorable visitor and client experience for both.

The members-only Double Eagle Club is a highly intimate business building corporate environment, allowing companies to treat clients to an unmatched
experience at the event. Full Swing was called upon to bring the game of golf inside the exclusive V.I.P. club so members could spend some time working on their swing with a PGA professional. On the other side of the course, IBM was busy hosting another corporate hospitality event, partnering with Full Swing to provide guests with professional lessons, swing analysis, and a closest to the hole competition.

For the third year in a row, Full Swing Golf joined Lexus to create yet another memorable guest experience at Bethpage State Park. As the rains poured on the grounds of the tournament, thousands pushed their way into the corporate hospitality tent and tried their best in a closest to the hole competition on the Full Swing Golf simulator. Over 6000 participants stepped into the simulator to compete in a closest to the hole competition in hopes to win the grand prize: a fully paid trip to the 2010 U.S. Open at Pebble Beach.

Adding to its long history of golfing memories, The PGA Championship provided golf fans with a major upset, as Y.E. Yang toppled Tiger Woods in the final moments of the tournament. Full Swing Golf, IBM, and PGA of America made a move to treat guests to another memorable experience that included access to a Full Swing Golf simulator, personal swing analysis by PGA professionals, and daily group clinics on swing technique. Just over 5200 visitors stepped into the simulator throughout the 7 day event.

Full Swing Golf continues to develop and maintain strong partnerships with top corporations in an effort to deliver a much more dynamic guest experience. The formula is a successful story, as those corporations call upon Full Swing to return year after year, and the guests enjoy the opportunity to improve their game and test their skills.