News & Events

FULL SWING GOLF TO UNVEIL VIRTUAL FAIRWAY AT 2016 PGA MERCHANDISE SHOW

ful swing booth

SAN DIEGO, Calif., Jan. 26, 2016 — Full Swing Golf, the leader in indoor golf simulator technology, is introducing new advancements to its simulators with the addition of its Virtual Fairway product. The company plans to showcase its new active flooring golf technology with its simulators at the 2016 PGA Merchandise Show, January 26 – 29, in Orlando.

“We are dedicated to bringing the most realistic and innovative indoor golf experience to our clients,” said Ryan Dotters, CEO of Full Swing Golf. “With the addition of our Virtual Fairway technology, we are confident this will bring a whole new element of realism to the indoor golf experience,” Dotters added.

“The Virtual Fairway technology will enhance our clients experience through an adjustable floor and changing surface, introducing challenging lies and uphill shots to our full suite of simulators and simulator-related products,” stated Dotters. “Golfers will have the opportunity to play on a shifting landscape and varying undulations, fully representing the world renowned golf courses we offer our clients, “added Dotters. Over the past few years, Full Swing Golf has built an unprecedented roster of PGA TOUR players utilizing its technology including; Jordan Spieth, Ian Poulter, Bill Haas, Hunter Mahan, Mark Wilson and Tiger Woods. “Virtual Fairway is a great example of Full Swing driving the game of golf with technology that provides the most realistic environments ever created for a simulator,” stated Tiger Woods.

The product will be sold as an added feature to the Full Swing Golf collection of simulators and will be available to clients in spring 2016. Industry professionals will have the opportunity to experience Virtual Fairway at Full Swing’s PGA Show exhibit, located at Booth #2743, January 27-29.

About the PGA Merchandise Show
The 63rd PGA Merchandise Show, held Jan. 26-29, 2016, in Orlando, will welcome some 1,000 top golf companies and brands and more than 40,000 industry professionals from around the world to the industry’s annual global summit for the business of golf. The PGA Show Outdoor Demo Day, the world’s largest professional golf testing event, will be held on Tuesday, Jan. 26, at the Orange County National Golf Center. During PGA Show days, Jan. 27-29 at the Orange County Convention Center, PGA Professionals, retailers and industry leaders will uncover the latest trends, source the newest golf merchandise, test the latest equipment, learn proven business best practices, network among peers and move forward the business of the game. In 2016, the annual international gathering of the golf industry will celebrate the Centennial of the PGA of America, founder and organizing partner of the PGA Merchandise Show. The PGA Merchandise Show is a trade-only event and is not open to the public.

About Full Swing
Full Swing Golf is a San Diego based company specializing in cutting edge golf simulation technology. The technology features state of the art ball tracking and offers clients 93 Championship Courses. Full Swing Golf, found in over 60 countries worldwide which optimizes the player’s experience with its real time environment. The technology can be found in the home of PGA TOUR Player’s including Jordan Spieth, Ian Poulter, Bill Haas, Hunter Mahan, Mark Wilson and Tiger Woods.

Press Contact Information:
Full Swing Golf: Dena DiSarro, (858) 675.1100 – [email protected]
Lagardere Sports: Jordan Lewites, (201) 294.7281 – [email protected]
Brittany Coco, (917) 596.8166 – [email protected]