News & Events
FULL SWING GOLF TO JOIN TIME INC. ON SET IN NEW WEEKLY SHOW “GOLF LIVE”
The new video program to feature a specialized set complete with Full Swing Golf’s indoor technology
(New York, N.Y.). – Time Inc.’s GOLF and Full Swing Golf announced a new partnership today featuring Full Swing’s latest indoor golf technology in the GOLF LIVE studio, which will be streaming on GOLF.com. Through the partnership, episodes will feature exclusive sit-down interviews with top names in golf, analysis from the game’s best writer’s game-improvement, and advice from GOLF’s network utilizing Full Swing’s indoor golf simulator.
“Full Swing’s cutting edge technology provides us with a new vehicle for dynamic in-studio content”, said Ian Orefice, Time Inc. Senior Executive Producer. “This is a new venture for us and we couldn’t be more excited to showcase GOLF to our audience in a whole new way.”
The 30 minute program will broadcast from Time Inc.’s studios in downtown Manhattan and hosted by award-winning sportscaster Ryan Asselta. It will air live every Tuesday at noon ET on GOLF.com and episodes will be available to watch on demand at GOLF.com/live. Content from the show will also be used in shorter clips to be shared across GOLF’s digital network.
“GOLF has been a key contributor to the growth of the game and we are thrilled to be joining them in this new initiative”, stated Ryan Dotters CEO of Full Swing Golf.
GOLF LIVE is the latest addition to GOLF.com’s ever-expanding portfolio of video offerings. Existing video mainstays include Tour Confidential, the long-running weekly show featuring GOLF and SI writers and editors debating the game’s hot-button topics. Moving forward, the brand is not only adding the weekly live programming of GOLF LIVE but will introduce a series of new video features in the coming months, from short instructional videos designed for mobile viewing to in-depth documentary style reports on the game and its culture.
Callaway Golf is the official sponsor of GOLF LIVE. This relationship will see Callaway’s media productions team collaborate with Time Inc. on a series of custom segments, content integrations and cross-promotional activity.