Press Kit

About Full Swing

Full Swing is the worldwide leader in cutting edge indoor golf simulation technology. Full Swing simulators are in the homes of top Tour Pros including Tiger Woods, Jordan Spieth, Jason Day, Jim Furyk, Padraig Harrington, and many more. Our patented dual tracking technology delivers superior ball tracking data and makes Full Swing the only simulator that actually measures ball flight indoors. With over 30 years of experience, Full Swing provides the most accurate and realistic golf experience you can find. From practice, to instruction, to entertainment, this is the world class experience you’ve been looking for. For further information, please visit

Company Background

Full Swing was founded in 1986 by Floyd Arnold. Selling other golf simulator brands at the time, Floyd saw the need for a more accurate and durable simulator than what was available. Using his life savings and years of work, Floyd created what is now our Patented Dual Tracking Technology. The first Full Swing simulator was sold in June 1991. That year, Full Swing sold six simulators. To this day, our first tracking systems, built in 1991, are still in use at the Bunker Indoor Golf Center in Minnetonka, Minnesota.

In 2015, thirty years later, Ryan Dotters became CEO of the company while simultaneously signing a partnership with the largest name in golf, Tiger Woods. Ryan led the acquisition of Virtual Green in March of 2015 and the partnership agreement with Alisports, a subsidiary company of the Alibaba Group, the largest online and mobile commerce company in the world, in July of 2016.  From 2015 to 2017, Full Swing has seen its largest growth and success. Now with three different simulator models, Full Swing is being used in the homes of Tour Pros including Tiger Woods, Jordan Spieth, Jason Day, Padraig Harrington, and more.


Ryan Dotters – Chief Executive Officer

Ryan Dotters has spent the majority of his career in the golf industry and joined Full Swing Golf in September 2013 as a Business Development Consultant to oversee new corporate partnerships and establish a new ownership group. In January 2015, Ryan took over as CEO while simultaneously signing a partnership deal with Tiger Woods. Ryan led the acquisition of Virtual Green in March of 2015 and has successfully led significant growth of Full Swing Golf. Previous to Full Swing, Ryan held key positions at Graphite Design(SVP Sales and Marketing), Taylor Made / Adidas Golf (Sales), Adams Golf (Regional Sales Manager – North East), and Callaway Golf (Corporate Sales). Ryan has been able to balance his passion for golf with his love for business.


Ryan Schroeder – VP of Finance & Operations

RyanSRyan Schroeder joined Full Swing Golf in September 2015 to oversee Operations and Finance and with a mandate to grow top-line and overall profitability of the business. Ryan is a golf industry expert with 11 years at Callaway Golf overseeing strategic and revenue planning. Ryan develops and manages the execution of the Full Swing operational plan and provides oversight to help scale demand quickly, streamline operational efficiencies, and achieve key gross margin initiatives. With a business degree from the University of Nortre Dame and and MBA from San Diego State, Ryan has been able to combine his passion for golf with his love for business. Prior to his entry into the golf industry, Ryan spent seven years as a Lieutenant in the United States Navy.


Jason Fierro – SVP of Sales & Marketing

jasonfJason Fierro brings over 18 years of Sales and Marketing experience to Full Swing Golf. For the majority of his career, he has been focused on sporting companies and has gained significant knowledge of the business. Jason has led multiple sales organizations and implemented processes and structure to produce financial results over his tenured career. Jason has extensive digital media and product sales experience which is critical to develop and execute innovative marketing initiatives to help accelerate growth. Jason also brings very strong brand, agency, and athlete relationships across multiple sports verticals.